The Opportunity
Client launching a Smart Home business in four major national cities. Services include sales, implementation and services. Needed a strategy, brand and digital assets.
The Solution
CB4 conducted research and facilitated a strategic workshop with business stakeholders in order to develop:
Name, brand and creative outworking.
Brand and product positioning
Product positioning
Brand and marketing collateral and presentations
Website and digital platforms
Develop and produce video and other content.
The Result
Comprehensive brand roll out with business leads generated from social and other event activities. Buy in from all stakeholders.
