The Opportunity
A learning institution was in the process of rebranding their business, which has over 35000 students. The IQ Academy wanted to capture the essence of their employees and learners through music and video to accompany the relaunch.
The Solution
CB4 developed a video brand manifesto, inclusive of a bespoke song composition, the words of which bring to life the institution’s vision and mission. This was sung by employees and captured as the video soundtrack, and is now a recognized part of the brand identity,
Results
Quality content used to engage current and potential students in the brand ethos and to generate increased web traffic and leads
Quality instructional videos for free courses
